Design and Industry

College of Liberal & Creative Arts

Dean: Paul Sherwin

School of the Arts
Department of Design and Industry

FA 121
Phone: 415-338-2211
Web Site: http://design.sfsu.edu
E-mail: dai@sfsu.edu

Chair: Jane Veeder
Graduate Coordinator: Steve Jones
Study Abroad Coordinator: Nancy Noble

Faculty

Professors: Chen, Gomes, Veeder
Associate Professor: Linder
Assistant Professors: Chu, Jones, Singer, Trogu
Lecturers: Natata, Noble

Program

B.A. in Industrial Arts

B.S. in Visual Communication Design

B.S. in Industrial Design:

Concentration in

Product Design & Development
Industrial Technology

Minor in Industrial Arts

M.A. in Industrial Arts

Program Scope

The Department of Design and Industry (DAI) offers a Bachelor of Arts in Industrial Arts, a Bachelor of Science in Visual Communication Design, a Bachelor of Science in Industrial Design with concentrations in Product Design and Development, and Industrial Technology, a Minor in Industrial Arts, and a Master of Arts in Industrial Arts.

The Bachelor of Arts in Industrial Arts (BAIA) is an interdisciplinary program that provides the student with an opportunity to develop an individualized course of study in the areas of general design studies, visual communication design, and technology. With the guidance of a DAI adviser, each student develops a major program including 21 units of DAI core courses and a minimum of 21 units of electives plus a required 3 unit culminating experience. The individual program can be based upon a technical concentration acquired in a community college or an equivalent technical program to be completed during the degree work at San Francisco State University.

The Bachelor of Science in Visual Communication Design (BSVCD) is a program for students who intend to focus their studies on visual communication design applications relative to graphic design and digital media. The 59-unit major addresses a changing technological landscape and the resulting new opportunities for education and the profession in the realm of visual communication design. The design major prepares students for design study, research and practice, as well as flexible collaboration with other disciplines involving technology, user experience, and creative problem solving.

The Bachelor of Science in Industrial Design with Concentration in Product Design and Development (BSID/PDD) is a program for students who intend to focus their studies on product-oriented design applications. The 61-unit major addresses the creation of industrial goods and services and concentrates on three principle aspects of design: process, people, and product. The BSID/PDD incorporates the study of user-centered needs, relative to the responsible and resourceful implementation of technology innovation, materials, marketing principles, and aesthetic values.

The Bachelor of Science in Industrial Design with Concentration in Industrial Technology (BSID/IT) is a management-oriented technical curricula built upon a program of studies drawn from design and industry, information systems business analysis, mathematics, and management. The concentration prepares students for technical leadership responsibilities with a broad variety for industries including manufacturing, communication, transportation, and utility services. Graduates in the field of industrial technology are prepared to function as technical managers in industry.

The Master of Arts in Industrial Arts (MAIA) program is designed for students who want to pursue professional work in design firms, teaching, project management, strategic planning for design firms, or management roles in technology. DAI's emphasis on problem-solving competencies facilitates our students' ability to solve many problems, which are both conceptual and practical in nature. Students in the program study visual communication and product design with an interdisciplinary perspective. Students with a wide range of backgrounds work with a graduate adviser to design an M.A. program that meets their career goals. Generally, students develop a specialized area of study in graphic design/visual communications, product design/manufacturing, industrial technology, project management, or digital media. Many students prepare for doctoral work in other institutions.

The Minor in Industrial Arts is designed to provide students with majors other than DAI, a broad exposure to applications and benefits of design and technology. Students in the minor will obtain a general knowledge of and foundation in professional design and technology.

Faculty

The DAI faculty are highly qualified design and technology educators, researchers, and technology practitioners. Each individual possesses unique skills in preparation and teaching. Advising responsibilities are assigned to faculty members based on individual strengths.

The department also benefits from a pool of part-time lecture faculty who provide additional strength in many instructional areas. Their experience and involvement with industry and technology are valuable assets to the program. Faculty members in the department frequently participate in short courses, workshops, and conferences to upgrade their skills and practice in changing technologies and new applications. The faculty are actively involved in various forms of design and applied technical research activities for the purpose of instructional improvement, technical advancement, and professional contribution.

Facilities

The department is housed in the Fine Arts Building on the western edge of the campus. Contemporary technologies, such as computer graphics, computer-integrated manufacturing, digital electronics, and automation systems are incorporated into the instructional/learning environment. Facilities include digital laboratories for graphic design, interactive media, CAD, 3-D surface and solid-modeling computer graphics, and computer-aided manufacturing/rapid-prototyping. Technical laboratories are designed for the study of manufacturing, material science (wood, plastics, metal, and material composites), graphic communication (printing), electronics, product design and development.

Career Outlook

Business and Industry

Middle Management
Project Management
Product Development
Sales-Buyer
Purchasing
Field Service
Technical Services
Job Development Training
Market Research
Production Coordinator
Quality Control
Research Technician

Design

Product Design
Visual Communication Design (graphic design and interactive digital media)
Graphic Communication (print based media)
Interdisciplinary

Education

Teaching
Curriculum
Supervision
Administration

Advising

During the first semester in the major all students are required to enroll in the four core prerequisites; DAI 305 Lab Safety Basics, DAI 323 Visual Design Literacy, DAI 356 History of Design, and DAI 370 Colloquium. Freshmen may also enroll in CA 101, First Year Experience in Creative Arts. During the DAI 370 Colloquium course, students will meet with an adviser and complete a “Major/minor contract”.

Students must periodically check with their adviser to update their major advising contract and program goals, Students must also meet with their adviser prior to the semester of graduation.

International Track
Design and Industry majors may enhance their course of study by participating in the official Design and Industry Study Abroad programs in several locations. Eligible International Track students follow a particular course of study, upon consultation with designated DAI faculty, that integrates overseas courses with the approved course requirements in DAI. All official SF State Study Abroad students earn SF State resident credit, and may use SF State financial aid while participating in the program. For more information please check www.sfsu.edu/~studyabr.

Application Filing Periods

Applications for admission to the majors are accepted by the University during the application filing periods for the fall semester (October 1 to November 30 for admission for the following fall). Applications are not accepted for spring semesters. Applications received outside of the fall semester open filing period will not be considered.

Transfer applicants from other colleges must submit an application via CSU Mentor at http://www.csumentor.edu.

Continuing SF State students must submit a Supplemental Program Application and Change of Major form directly to the department.

Impaction

The design and industry undergraduate majors are impacted. This means that there are more students interested in the program than can be accommodated. Therefore, entrance into the majors is a selective and competitive process. Applications must be received during the application filing period and no later than the November 30 deadline. Admissions decisions will be made in March or April of the following calendar year. Transfer applicants not admitted to the program, but who meet GE and University admissions requirements, will be admitted to their alternate majors. Continuing SF State students not admitted to the program will remain in their current majors.

Core Prerequisites and Foundation for all DAI baccalaureate programs:

Twenty-one units of Core Prerequisite and Foundation courses are required of all DAI baccalaureate programs.

Core Prerequisites: 10 units

All three must be taken first semester.

Course	Title	Units
DAI 305	Lab Safety Basics	1
DAI 323	Visual Design Literacy	3
DAI 356	History of Design and Technology	3
DAI 370	Colloquium [taken first semester]	3

Core Foundation: 12 units

Course	Title	Units
DAI 300	Design Process	3
DAI 320	Drafting and Sketching for Design	3
DAI 322	Computer Graphic Imaging	3
DAI 324 GW	Research and Writing for Design - GWAR	3

Total for Core Prerequisites and Foundation: 22 units

Bachelor of Arts in Industrial Arts

Core Prerequisites and Foundation: 22 units

Electives - Units selected with approval of design and industry adviser. Select seven courses (9 units must be DAI): 21 units

Culminating Requirement

Course	Title	Units
DAI 505	Research and Development Laboratory [to be taken in the last semester]	3

Total for major: 46 units

Bachelor of Science in Visual Communication Design

The major provides a formal structure for our existing visual media studies incorporating graphic design and digital media in the BS program. The major is interdisciplinary, incorporating the study of design history, aesthetics, process, technology, materials, and marketing. The major prepares students for changes within the industry, better aligning our graduates with contemporary methods, processes, concepts and nomenclature. Students in the visual communication design major will have the ability to understand the design and computer considerations of both print and digital media.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

Core Prerequisites and Foundation (see above): 22 units

Major Prerequisites: 7 units

Course	Title
DAI 325	Graphic Design 1: Introduction
DAI 327	Digital Media 1
DAI 470	Portfolio Development (1)

Major Requirements: 9 units

(select three courses)

Course	Title
DAI 420	Rapid Visualization
DAI 425	Graphic Design 2: Typography
DAI 427	Digital Media 2
DAI 525	Graphic Design 3: Advanced
DAI 527	Digital Media 3
DAI 627	Advanced Projects in Visual Communication Design

Culminating Requirement: 3 units

Course	Title
DAI 505	Research and Development Laboratory [to be taken in the last semester]

Major Electives: 18 units

Six (6) of the 18 elective units must be in DAI and selected in consultation with a DAI adviser.

Total for Major: 59 units

Bachelor of Science in Industrial Design: Concentration in Product Design and Development

The concentration in product design and development provides the most focused study in project oriented design and development applications within the department. The concentration is interdisciplinary, incorporating the study of the nature and processing of materials as well as marketing and aesthetics. The concentration prepares students for design study, research and practice relative to user-centered needs, as well as resourceful implementation of technology innovation, materials, marketing principles and aesthetic values.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

Core Prerequisites and Foundation (see above): 22 units

Basic Requirements: 9 units

Course	Title
PHYS 101	Conceptual Physics
ECON 101 or ECON 305	Introduction to Microeconomic Analysis Economic Analysis for Non-majors
MKTG 431	Principles of Marketing

Concentration Requirements: 18 units

Course	Title
DAI 321	Technical Drawing 1: Introduction to CAD
DAI 310	Product Design 1
DAI 410	Product Design 2
DAI 420	Rapid Visualization
DAI 421	Technical Drawing 2: 3D Solid Modeling
DAI 460	Rapid Prototyping and Manufacturing Systems

Concentration Electives: 9 units

Select three of the following. (Note: Students may choose DAI 575 or DAI 576, but may not choose DAI 575 and DAI 576.)

Course	Title
DAI 210	Industrial Science
DAI 340	Design and Materials
DAI 332	Electricity and Electronics
DAI 342 or DAI 344	Metals Manufacturing Plastics for Design
DAI 360	Model Development Laboratory
DAI 524	Information Design 2: Exhibit Design
ACCT 100 or ACCT 300	Introduction to Financial Accounting Accounting and Finance Reporting
DAI 475	Variable Topics in Design
DAI 575 or DAI 576	Related Technology Practical Experience: Internship

Culminating Requirement

Course	Title
DAI 505	Research and Development Laboratory [to be taken in the last semester]

Total for major: 61

Note: Courses taken to fulfill core requirements may be substituted with other courses by advisement.

Bachelor of Science in Industrial Design: Concentration in Industrial Technology

The Bachelor of Science in Industrial Design concentration in Industrial Technology (BSID/IT) offers a management-oriented technical curricula built upon a program of studies drawn from DAI, Decision Sciences, Information Systems, Mathematics, and Management. This degree prepares students for leadership across a broad variety of technical industries.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

Core Prerequisites and Foundation (see above): 22 units

Basic Requirements

Mathematics and Science: 12 units

Course	Title
DS 110 or MATH 110	Mathematical Analysis for Business Business Calculus
DS 212 or MATH 124	Business Statistics I Elementary Statistics
CHEM 101	Survey of Chemistry
PHYS 101	Conceptual Physics

Business Management: 12 units

Course	Title
ACCT 300 or ACCT 100	Accounting and Finance Reporting Introduction to Financial Reporting
ECON 305 or ECON 101	Economic Analysis for Non-major Introduction to Microeconomic Analysis
MGMT 405	Introduction to Management and Organizational Behavior
MGMT 610	Human Resource Management

Concentration Requirement: 3 units

Course	Title
DAI 210 or DAI 510	Industrial Science Industrial Quality Control

Electives: 12 units

Units selected with approval of Design and Industry adviser. Select four courses (12 units) in addition to DAI 210 and DAI 505.

Course	Title
DAI 310	Product Design 1
DAI 321	Technical Drawing 1: Introduction to CAD
DAI 325	Graphic Design 1: Introduction
DAI 327	Digital Media 1
DAI 332 or DAI 432	Electrical Energy Electronics 1
DAI 342 or DAI 344	Metals Manufacturing Plastics for Design
DAI 410	Product Design 2
DAI 421	Technical Drawing 2: 3-D Solid Modeling
DAI 460	Rapid Prototyping and Manufacturing Systems
DAI 532 or DAI 533	Applied Digital Electronics Microcomputers and Microprocessors

Culminating Requirement: 3 units

Course	Title
DAI 505	Research & Development Laboratory [to be taken in the last semester]

Total for major: 64 units

Minor in Industrial Arts

A minor in Design and Industry consists of 24 units that are largely chosen with an adviser to tailor the minor to the student's goals. One half of the course work for the minor must be taken at the upper division level.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

Required Courses: 9 units

Course	Title
DAI 322	Computer Graphic Imaging
DAI 327	Digital Media 1
DAI 370	Colloquium

One of the following courses with consent of adviser: 3 units

Course	Title
DAI 210	Industrial Science
DAI 300	Design Process

Courses selected with approval of DAI adviser: 12 units

Total for minor: 24 units

Master of Arts in Industrial Arts

Graduate Advisers: Chu, Chen, Gomes, Jones, Linder, Singer, Trogu, Veeder

The department offers the Master of Arts in Industrial Arts. This curriculum provides students with the opportunity to:

Develop a specialized advanced study area in design and design technology, design, and industrial studies.
Prepare for doctoral study in other institutions which emphasize research and professional development in relation to the various aspects of technology.

This program is designed for students who want to:

Pursue professional development related to teaching, training, or administration in program areas related to industrial and technology education.
Study visual communication design/graphic communications and/or product design development from both an interdisciplinary as well as cross-disciplinary perspective.
Develop further expertise in a specific area of design studies through an individual, interdisciplinary-based program of study that focuses on specific goals.

Students pursuing this program come from a variety of occupational areas including: education, service occupations, manufacturing, product design, visual communication design, management, electronics, construction, power and energy, and small business entrepreneurship. Employment opportunities include preparation for career advancement/enhancement through advanced study in design and related disciplines, acquisition of additional technical skills, and continued research and development activity.

Admission to Program

The application process to the graduate program is a dual process. One application for the University and a second application for the department. The DAI graduate application requires a statement of purpose, a résumé, three letters of recommendation, and a portfolio, evidence of creative, technical, or written work. is The program admits in the fall only. Deadline for admission materials is March 1^st. Additionally, the University requires a bachelor's degree or a recognized equivalent from a regionally accredited institution and a satisfactory scholastic average; a minimum grade-point average (GPA) of 3.0.

Students entering this program normally present an undergraduate major in design, engineering, fine arts, industrial arts, or industrial technology subject major. Priority will be given to applicants who have at least one year between completion of undergraduate degree and professional work experience. The department does accept students with other undergraduate majors in cases where students desire to make career changes and/or wish to do advanced study in design or technology related subject matter for enhancing career development and professional growth. For non-majors, a minimum of 12 additional conditional status units are required by advisement encompassing such areas as design, product design, visual communications design, graphic design, and basic tools, materials, processes knowledge and skills. Conditional status students are required to have a portfolio review with the departmental graduate committee upon completion of their 12 unit upper division undergraduate DAI courses. The review will commence prior to transition to classified status. Students may be required to enroll in additional upper division undergraduate DAI classes prior to transition to classified status. Classified status is required for enrollment in DAI 800, 805, 852, 894, 898 classes.

Advancement to Candidacy

A student is advanced to candidacy for a degree when the Advancement to Candidacy (ATC) is accepted and approved by the dean of Graduate Studies. All conditions placed on conditionally classified status must be satisfied before a student develops an ATC. For conditionally classified students (42 units), there is a conditional status review before a student is eligible to enroll in 800 level coursework. The ATC and CWP should be filed in the semester immediately preceding registration for the final 6 units of graduate work. It is the student’s responsibility to monitor his/her own progress and to work with appropriate department advisers filling out university forms as necessary and meeting published deadlines.

Students enrolled in Culminating Experience (Creative Work Project), must complete their culminating experience within two (consecutive) semesters. Students who fail to complete the CWP within two semesters, are required to pay a re-enrollment fee for each additional semester, until the CWP has been completed. NOTE: MAIA Creative Work Oral Defense Presentation (a requirement for degree) is conducted spring semester only.

Students are required to complete their MAIA CWP within 5 years.

Students who do not complete the culminating experience requirement (DAI 894 or DAI 898) in the semester they are enrolled or immediate subsequent semester, are required to maintain continuous enrollment through the College of Extended Learning (CEL) until the degree is earned. Students in the CEL course will have access to library and discipline specific laboratories. The five year “time to degree” is in force. Students in the culminating experience continuous enrollment program should maintain frequent contact each semester with their adviser and meet all timelines set forth in the culminating experience proposal document (see policy on Graduate Studies website http://www.sfsu.edu/~gradstdy/).

Students who have left the University for more than one semester while completing coursework are not guaranteed readmission to their program.

Written English Proficiency Requirement

As stated in the graduate studies section of the University Bulletin, each graduate student must demonstrate the ability to write American English correctly and effectively.

Level One: Applicants are required to submit a GRE Analytical Writing Exam with a score of 4 or higher. Applicants who demonstrate by examination that they need additional work writing American English will be referred to appropriate courses and/or resources on campus. Level Two: Students will meet this requirement by the successful completion of the written phase of the culminating experience work that is part of either the Creative Work Project (DAI 894), or the Master's Thesis (DAI 898).

Note: It is departmental policy that a student must have a comprehensive written proposal approved by the department within one semester prior to enrolling in either DAI 894, Creative Work Project, or DAI 898, Master’s Thesis.

Upper division courses may be selected with prior approval of the graduate adviser.

Courses are 3 units unless otherwise indicated. On-line course descriptions are available.

Program Requirements

Course	Title	Units
DAI 700	Seminar in Design Research	3
DAI 755	Seminar in Design Management	3
DAI 800	Seminar in Design Topics	3

Select from the following graduate courses as approved by the graduate adviser: 6 units

Course	Title
DAI 805	Seminar in Industrial Design [topic course]
DAI 805	Seminar in Visual Communication [topic course]
DAI 852	Directed Experience in Design and Industry

One of the following: 3 units

Course	Title
DAI 894	Creative Work Project
DAI 898	Master's Thesis

Supporting upper division/graduate courses as approved by graduate major adviser: 12 units

Minimum total: 30 units