Design and Industry
College of Arts and Humanities
Dean: Paul Sherwin
School of the Arts
Department of Design and Industry
FA 121
Phone: 415-338-2211
Web Site: http://design.sfsu.edu
E-mail: dai@sfsu.edu
Chair: Ricardo Gomes
Graduate Coordinator: Steve Jones
Study Abroad Coordinator: Nancy Noble
Faculty
Professors: Chen, Gomes, Veeder
Associate Professor: Linder
Assistant Professors: Chu, Jones, Singer, Trogu
Lecturers: Natata, Noble
Program
B.S. in Visual Communication Design
B.S. in Industrial Design:
Concentration in
Program Scope
The Department of Design and Industry (DAI) offers a Bachelor of Arts in Industrial Arts, a Bachelor of Science in Visual Communication Design, a Bachelor of Science in Industrial Design with concentrations in Product Design and Development, and Industrial Technology, a Minor in Industrial Arts, and a Master of Arts in Industrial Arts.
The Bachelor of Arts in Industrial Arts (BAIA) is an interdisciplinary program which provides the student with an opportunity to develop an individualized course of study in the areas of general design studies, visual communication design, and technology. With the guidance of a DAI adviser, each student develops a major program including 21 units of DAI core courses and a minimum of 21 units of electives plus a required 3 unit culminating experience . The individual program can be based upon a technical concentration acquired in a community college or an equivalent technical program to be completed during the degree work at San Francisco State University.
The Bachelor of Science in Visual Communication Design (BSVCD) is a program for students who intend to focus their studies on visual communication design applications relative to graphic design and digital media. The 58-unit major addresses a changing technological landscape and the resulting new opportunities for education and the profession in the realm of visual communication design. The design major prepares students for design study, research and practice, as well as flexible collaboration with other disciplines involving technology, user experience, and creative problem solving.
The Bachelor of Science in Industrial Design with Concentration in Product Design and Development (BSID/PDD) is a program for students who intend to focus their studies on product-oriented design applications. The 60 unit major addresses the creation of industrial goods and services and concentrates on three principle aspects of design: process, people, and product. The BSID/PDD incorporates the study of user-centered needs, relative to the responsible and resourceful implementation of technology innovation, materials, marketing principles, and aesthetic values.
The Bachelor of Science in Industrial Design with Concentration in Industrial Technology (BSID/IT) is a management-oriented technical curricula built upon a program of studies drawn from the Departments of Design and Industry, Information Systems and Business Analysis, Mathematics, and Management. The Bachelor of Science prepares students for technical leadership responsibilities with a broad variety for industries including manufacturing, communication, transportation, and utility services. Graduates in the field of industrial technology are prepared to function as technical managers in industry.
The Master of Arts in Industrial Arts (MAIA) program is designed for students who want to pursue professional work in design firms, teaching, project management, strategic planning for design firms, or management roles in technology. DAI's emphasis on problem-solving competencies facilitates our students' ability to solve many problems, which are both conceptual and practical in nature. Students in the program study visual communication and product design with an interdisciplinary perspective. Students with a wide range of backgrounds work with a graduate adviser to design an M.A. program which meets their career goals. Generally, students develop a specialized area of study in: graphic design/visual communications; product design/manufacturing; industrial technology; project management; digital media. Many students prepare for doctoral work in other institutions.
The Minor in Industrial Arts is designed to provide non-major undergraduates with a broad exposure to applications and benefits of design and technology. Students will be able to obtain a general knowledge of and foundation in professional design and technology skills in respect to the enrichment of their primary major.
Faculty
The design and industry faculty are highly qualified design and technology educators, researchers, and technology practitioners Each individual possesses unique skills and preparation; teaching as well as advising responsibilities are always assigned to faculty members based on individual strengths.
The department also benefits from a pool of part-time lecture faculty who provide additional strength in many instructional areas. Their experience and involvement with industry and technology are valuable assets to the program. Faculty members in the department frequently participate in short courses, workshops, and conferences to upgrade their skills and practice in changing technologies and new applications. The faculty are actively involved in various forms of design and applied technical research activities for the purpose of instructional improvement, technical advancement, and professional contribution.
Facilities
The department is housed in the Fine Arts Building on the western edge of the campus. Contemporary technologies, such as computer graphics, computer-integrated manufacturing, digital electronics, and automation systems are incorporated into the instructional/learning environment. Facilities include digital laboratories for graphic design, interactive media, CAD, 3-D surface and solid-modeling computer graphics, and computer-aided manufacturing/rapid-prototyping. Technical laboratories are designed for the study of manufacturing, material science (wood, plastics, metal, and material composites), graphic communication (printing), electronics, product design and development.
Career Outlook
Business and Industry
- Middle Management
- Project Management
- Product Development
- Sales-Buyer
- Purchasing
- Field Service
- Technical Services
- Job Development Training
- Market Research
- Production Coordinator
- Quality Control
- Research Technician
Design
- Product Design
- Visual Communication Design (graphic design and interactive digital media)
- Graphic Communication (print based media)
- Interdisciplinary
Education
- Teaching
- Curriculum
- Supervision
- Administration
Advising
During the first semester in the major all students are required to enroll in the three DAI core prerequisites; DAI 323 Visual Design Literacy, DAI 356 History of Design, and DAI 370 Colloquium. Freshmen may also enroll in CA 101, First Year Experience in Creative Arts. During the DAI 370 Colloquium course, students will meet with an adviser and complete a “Major/minor contract”.
Students must periodically check with their adviser to update their major advising contract and program goals, Students must also meet with their adviser prior to the semester of graduation.
International Track
Design and Industry majors may enhance their course of study by participating in the official Design and Industry Study Abroad programs in several locations. Eligible International Track students follow a particular course of study, upon consultation with designated DAI faculty, which integrates the overseas courses with the approved course requirements in DAI. All official SF State Study Abroad students earn SF State resident credit, and may use SF State financial aid while participating in the program. For more information please check www.sfsu.edu/~studyabr.
Application Filing Periods
Applications for admission to the majors are accepted by the University during the application filing periods for the fall semester (October 1 to November 30 for admission for the following fall). Applications are not accepted for spring semesters. Applications received outside of the fall semester open filing period will not be considered.
Transfer applicants from other colleges must submit an application via CSU Mentor at http://www.csumentor.edu.
Continuing SF State students must submit a Supplemental Program Application and Change of Major form directly to the department.
Impaction
The design and industry undergraduate majors are impacted. This means that there are more students interested in than can be accommodated. Therefore, entrance into the majors is a selective and competitive process. Applications must be received during the application filing period and no later than the November 30 deadline. Admissions decisions will be made in March or April of the following calendar year. Transfer applicants not admitted to the program, but who meet GE and University admissions requirements, will be admitted to their alternate majors. Continuing SF State students not admitted to the program will remain in their current majors.
Core Prerequisites and Foundation for all DAI baccalaureate programs:
Twenty-one units of Core Prerequisite and Foundation courses are required of all DAI baccalaureate programs.
Core Prerequisites: 9 units
All three must be taken first semester.
| Course | Title | Units |
|---|---|---|
| DAI 323 | Visual Design Literacy | 3 |
| DAI 356 | History of Design and Technology | 3 |
| DAI 370 | Colloquium [taken first semester] | 3 |
Core Foundation: 12 units
| Course | Title | Units |
|---|---|---|
| DAI 300 | Design Process | 3 |
| DAI 320 | Drafting and Sketching for Design | 3 |
| DAI 322 | Computer Graphic Imaging | 3 |
| DAI 324 GW | Research and Writing for Design - GWAR | 3 |
Total for Core Prerequisites and Foundation: 21 units
Bachelor of Arts In Industrial Arts
Core Prerequisites and Foundation: 21 units
Electives - Units selected with approval of Design and Industry adviser. Select seven courses (9 units must be DAI): 21 units
Culminating Requirement
| Course | Title | Units |
|---|---|---|
| DAI 505 | Research and Development Laboratory [to be taken in the last semester] |
3 |
Total for major: 45 units
Bachelor of Science in Visual Communication Design
The major provides a formal structure for our existing visual media studies incorporating graphic design and digital media in the BS program. The major is interdisciplinary, incorporating the study of design history, aesthetics, process, technology, materials, and marketing. The major prepares students for changes within the industry, better aligning our graduates with contemporary methods, processes, concepts and nomenclature. Students in the Visual Communication Design major will have the ability to understand the design and computer considerations of both print and digital media.
Courses are 3 units unless otherwise indicated. On-line course descriptions are available.
Core Prerequisites and Foundation (see above): 21 units
Major Prerequisites: 7 units
| Course | Title |
|---|---|
| DAI 325 | Graphic Design 1: Introduction |
| DAI 327 | Digital Media 1 |
| DAI 470 | Portfolio Development (1) |
Major Requirements: 12 units
(select minimum of three courses in addition to DAI 505)
| Course | Title |
|---|---|
| DAI 420 | Rapid Visualization |
| DAI 425 | Graphic Design 2: Typography |
| DAI 427 | Digital Media 2 |
| DAI 525 | Graphic Design 3: Advanced |
| DAI 527 | Digital Media 3 |
| DAI 627 | Advanced Projects in Visual Communication Design |
Culminating Requirement
| Course | Title |
|---|---|
| DAI 505 | Research and Development Laboratory [to be taken in the last semester] |
Major Electives: 18 units
Minimum requirement is 6 of the 18 elective units must be in DAI: must be selected with the approval of DAI adviser.
Total for Major: 58 units
Bachelor of Science in Industrial Design: Concentration in Product Design and Development
The concentration provides the most focused study in project oriented design and development applications within the DAI Department. The concentration is interdisciplinary, incorporating the study of the nature and processing of materials as well as marketing and aesthetics. The design concentration prepares students for design study, research and practice relative to user-centered needs, as well as resourceful implementation of technology innovation, materials, marketing principles and aesthetic values.
Courses are 3 units unless otherwise indicated. On-line course descriptions are available.
Core Prerequisites and Foundation (see above): 21 units
Basic Requirements: 12 units
| Course | Title |
|---|---|
| PHYS 101 | Conceptual Physics |
| ACCT 300 | Accounting and Finance Reporting |
| ECON 305
or ECON 100 or ECON 101 |
Economic Analysis for Non-majors
Introduction to Macroeconomic Analysis Introduction to Microeconomic Analysis |
| MKTG 431
or MKTG 434 or MKTG 688 |
Principles of Marketing
Advertising Theory and Practice New Product Management Seminar |
Concentration Requirements: 27 units
| Course | Title |
|---|---|
| DAI 321 | Technical Drawing 1: Introduction to CAD |
| DAI 310 | Product Design 1 |
| DAI 342
or DAI 344 |
Metals Manufacturing
Plastics for Design |
| DAI 360 | Model Development Laboratory |
| DAI 420 | Rapid Visualization |
| DAI 421 | Technical Drawing 2: 3D Solid Modeling |
| DAI 410 | Product Design 2 |
| DAI 460 | Rapid Prototyping and Manufacturing Systems |
Culminating Requirement
| Course | Title |
|---|---|
| DAI 505 | Research and Development Laboratory [to be taken in the last semester] |
Total for major: 60
Note: Courses taken to fulfill core requirements may be substituted with other courses by advisement.
Bachelor of Science in Industrial Design: Concentration in Industrial Technology
The Bachelor of Science in Industrial Design concentration in Industrial Technology (BSID/IT) offers a management-oriented technical curricula built upon a program of studies drawn from DAI, Decision Sciences, Information Systems, Mathematics, and Management. This degree prepares students for leadership across a broad variety of technical industries.
Courses are 3 units unless otherwise indicated. On-line course descriptions are available.
Core Prerequisites and Foundation (see above): 21 units
Basic Requirements
Mathematics and Science: 12 units
| Course | Title |
|---|---|
| DS 110
or MATH 110 |
Mathematical Analysis for Business
Business Calculus |
| DS 212
or MATH 124 |
Business Statistics I
Elementary Statistics |
| CHEM 101 | Survey of Chemistry |
| PHYS 101 | Conceptual Physics |
Business Management: 12 units
| Course | Title |
|---|---|
| ACCT 300
or ACCT 100 |
Accounting and Finance Reporting
Introduction to Financial Reporting |
| ECON 305
or ECON 100 or ECON 101 |
Economic Analysis for Non-majors
Introduction to Macroeconomic Analysis Introduction to Microeconomic Analysis |
| MGMT 405 | Introduction to Management and Organizational Behavior |
| MGMT 610 | Human Resource Management |
Concentration Requirement: 3 units
| Course | Title |
|---|---|
| DAI 210
or DAI 510 |
Industrial Science
Industrial Quality Control |
Electives: 12 units
Units selected with approval of Design and Industry adviser. Select four courses (12 units) in addition to DAI 210 and DAI 505.
| Course | Title |
|---|---|
| DAI 310 | Product Design 1 |
| DAI 321 | Technical Drawing 1: Introduction to CAD |
| DAI 325 | Graphic Design 1: Introduction |
| DAI 327 | Digital Media 1 |
| DAI 332
or DAI 432 |
Electrical Energy
Electronics 1 |
| DAI 342
or DAI 344 |
Metals Manufacturing
Plastics for Design |
| DAI 410 | Product Design 2 |
| DAI 421 | Technical Drawing 2: 3-D Solid Modeling |
| DAI 460 | Rapid Prototyping and Manufacturing Systems |
| DAI 532
or DAI 533 |
Applied Digital Electronics
Microcomputers and Microprocessors |
Culminating Requirement: 3 units
| Course | Title |
|---|---|
| DAI 505 | Research & Development Laboratory [to be taken in the last semester] |
Total for major: 63 units
Minor in Industrial Arts
A minor in Design and Industry consists of 24 units that are largely chosen with an adviser to tailor the minor to the student's goals. One half of the course work for the minor must be taken at the upper division level.
Courses are 3 units unless otherwise indicated. On-line course descriptions are available.
Required Courses: 9 units
| Course | Title |
|---|---|
| DAI 322 | Computer Graphic Imaging |
| DAI 327 | Digital Media 1 |
| DAI 370 | Colloquium |
One of the following courses with consent of adviser: 3 units
| Course | Title |
|---|---|
| DAI 210 | Industrial Science |
| DAI 300 | Design Process |
Courses selected with approval of DAI adviser: 12 units
Total for minor: 24 units
Master of Arts in Industrial Arts
Graduate Advisers: Chu, Chen, Gomes, Jones, Linder, Singer, Trogu, Veeder
The department offers the Master of Arts in Industrial Arts. This curriculum provides students with the opportunity to:
- Develop a specialized advanced study area in design and design technology, design, and industrial studies.
- Prepare for doctoral study in other institutions which emphasize research and professional development in relation to the various aspects of technology.
This program is designed for students who want to:
- Pursue professional development related to teaching, training, or administration in program areas related to industrial and technology education;
- Study visual communication design/graphic communications and/or product design development from both an interdisciplinary as well as cross-disciplinary perspective;
- Develop further expertise in a specific area of design studies through an individual, interdisciplinary-based program of study that focuses on specific goals.
Students pursuing this program come from a variety of occupational areas including: education, service occupations, manufacturing, product design, visual communication design, management, electronics, construction, power and energy, and small business entrepreneurship. Employment opportunities include preparation for career advancement/enhancement through advanced study in design and related disciplines, acquisition of additional technical skills, and continued research and development activity.
Admission to Program
The application process to the DAI graduate program is a dual application process. One application for the University and a second application for the department. The DAI graduate application requires the submission of a statement of purpose, a resumé, three letters of recommendation, and a portfolio, evidence of creative, technical, or written work.
Students entering this program normally present an undergraduate major in design, engineering, fine arts, industrial arts, or industrial technology subject major. Priority will be given to applicants who have at least one year between completion of undergraduate degree and professional work experience. The department does accept students with other undergraduate majors in cases where students desire to make career changes and/or wish to do advanced study in design or technology related subject matter for enhancing career development and professional growth. For non-majors, a minimum of 12 additional conditional status units are required by advisement encompassing such areas as design, product design, visual communications design, graphic design, and basic tools, materials, processes knowledge and skills. Conditional status students are required to have a portfolio review with the departmental graduate committee upon completion of their 12 unit upper division undergraduate DAI courses. The review will commence prior to transition to classified status. Students may be required to enroll in additional upper division undergraduate DAI classes prior to transition to classified status. Classified status is required for enrollment in DAI 800, 805, 852, 894, 898 classes.
Advancement to Candidacy
A student is advanced to candidacy for a degree when the Advancement to Candidacy (ATC) is accepted and approved by the dean of Graduate Studies. All conditions placed on conditionally classified status must be satisfied before a student develops an ATC. For conditionally classified students (42 units), there is a conditional status review before a student is eligible to enroll in 800 level coursework. The ATC and CWP should be filed in the semester immediately preceding registration for the final 6 units of graduate work. It is the student’s responsibility to monitor his/her own progress and to work with appropriate department advisers filling out appropriate university forms as necessary and meeting published deadlines.
Students enrolled in Culminating Experience (Creative Work Project), must complete their Culminating Experience within two (consecutive) semesters. Students who fail to complete their CWP within 2 semesters, are required to pay a re-enrollment fee for each additional semester, until the CWP has been completed.
Students are required to complete their MAIA CWP within 5 years.
Students who do not complete the culminating experience requirement (DAI 894 or DAI 898) in the semester they are enrolled or immediate subsequent semester, are required to maintain continuous enrollment through the College of Extended Learning (CEL) until the degree is earned. Students in the CEL course will have access to library and discipline specific laboratories. The five year “time to degree” is in force. Students in the Culminating Experience continuous enrollment program should maintain frequent contact each semester with their adviser and meet all timelines set forth in the Culminating Experience proposal document (see policy on Graduate Studies website http://www.sfsu.edu/~gradstdy/).
Students who have left the University for more than one semester while completing coursework are not guaranteed readmission to their program.
Written English Proficiency Requirement
As stated in the graduate studies section of the University Bulletin, each graduate student must demonstrate the ability to write American English correctly and effectively.
Level One (pre-admission): Applicants are required to submit a GRE Writing Exam with a score of 4 or higher. Applicants who demonstrate by examination that they need additional work writing American English will be referred to appropriate courses and/or resources on campus. Level Two: Students will meet this requirement by the successful completion of the written phase of the culminating experience work that is part of either the Creative Work Project (DAI 894), or the Master's Thesis (DAI 898).
Note: It is departmental policy that a student must have a comprehensive written proposal approved by the department within one semester prior to enrolling in either DAI 894, Creative Work Project, or DAI 898, Master’s Thesis.
Upper division courses may be selected with prior approval of the graduate adviser.
Courses are 3 units unless otherwise indicated. On-line course descriptions are available.
Program Requirements
| Course | Title | Units |
|---|---|---|
| DAI 700 | Seminar in Design Research | 3 |
| DAI 755 | Seminar in Design Management | 3 |
| DAI 800 | Seminar in Design Topics | 3 |
Select from the following graduate courses as approved by the graduate adviser: 6 units
| Course | Title |
|---|---|
| DAI 805 | Seminar in Industrial Design [topic course] |
| DAI 805 | Seminar in Visual Communication [topic course] |
| DAI 852 | Directed Experience in Design and Industry |
One of the following: 3 units
| Course | Title |
|---|---|
| DAI 894 | Creative Work Project |
| DAI 898 | Master's Thesis |
Supporting upper division/graduate courses as approved by graduate major adviser: 12 units
Minimum total: 30 units
